CSC is a branding development firm specializing in strategic career solutions. We help coaches achieve more success in the current position while improving their opportunities to advance professionally.

What We Do

Coaching Search Consulting Inc. is a branding development firm specializing in strategic career solutions that enables coaches to achieve more success with their current position while improving their opportunities to advance professionally.

Your career is important to you and your family.

Your brand is important to you and your family.


The most successful coaches are willing to invest in resources to manage their brand. It’s time to take control of your public persona and image. Do not allow the media and fans to create impediments to your advancement due to a perception that you could have controlled. Take control of how the media, fans, recruits, and athletic directors perceive you. A well-developed brand captures the heart and minds of people that affect your career.

CEO Pete Roussel works directly with individual college coaches to shape a brand that is critical to success and advancement in the coaching profession. Pete specializes in developing road maps to differentiate you from other coaches. Do you have an accurate sense of how you are presenting yourself? It’s never too early or too late to develop a strategy.

Since 2007, Pete has established a proven track record consulting with coaches and college athletic departments enabling them to make better decisions; to manage their brand; and innovatively execute marketing strategies.

Who do we serve?

Coaching Search Consulting Inc. works directly with individual college head coaches, coordinators, position coaches, and grad assistants. We assist entire coaching staffs, athletic directors, and college marketing department personnel. We also serve coaches looking to reenter the profession.


Our areas of expertise (individual coaches)

  • Resume analysis / feedback / drafting
  • Public bio profile analysis / feedback / drafting
  • Press conference evaluation / strategies / public relations
  • Head coaching manual analysis / feedback / drafting
  • Branding strategy development
  • Interview preparation
  • Mock interviews

Our areas of expertise (coaching staffs / athletic department)

  • Public bio profile analysis / feedback / drafting for entire coaching staffs
  • Innovative marketing strategy development
  • Social media strategy development
  • Branding the coaching staff
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"You can’t do big things as a competitor if you're content with doing things only Mavericks at Worka little better than the competition."
- Mavericks at Work



"I think it's everything. It's recruiting. It’s facilities. It's how you market your program. It’s the consistency of doing things over and over and over again at a high level. It's graduating your players. It's winning games. That's how you change. And that's how you grow." 
- Gary Pinkel on maintaining a winning program